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chiudi amarena
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 Amarena, a legend in a jar

When people talk about Fabbri, they always think of the image of the jar before amarenas or cherries come to mind. This iconic image has helped to consolidate the legendary status of the historic Bolognese company, and has now become a real collector’s item.  The idea of making the sale of amarenas more refined by using elegant ceramic jars came from Gennaro Fabbri, who commissioned the work from Angelo Minghetti: the Bolognese potter created a model which was inspired by traditional jars used in pharmacies. However, the original model was not around for long, and was soon replaced by the work of the potter from Faenza, Angelo Gatti.  He came up with the ceramic model which we all know and love today. The finely shaped jar, with its porcelain-style blue decoration on a white background reflected the style of Chinese ceramics, which had made their way to Italy from China thanks to the East India Company. According to tradition, before it became part of the company’s commercial and advertizing success, the jar was a gift from company founder Gennaro to his wife Rachele Buriani, to thank her for coming up with the recipe for the new product, Amarena, which would go hand in hand with the production of syrups. The original jars are virtually impossible to get hold of nowadays, and are worth a considerable amount of money. However, if you’re looking for one, perhaps as a Christmas gift, some models from the 1960s can be found on eBay and specialized websites, with prices ranging from about €100 to €200.

Lifestyle

The world seen by an amarena. A container, an incubator, a selector, a jar full of surprises, information and news where you can find inspiration and new perspectives.
This is th source of passion and news connected to the world of the Amarena Fabbri Community. It is an editorial project created by combining lively elements that are full of flavor with images and thoughts, just as you would do for every new recipe.

Here we talk and write about fashion, culture, design, curiosities, holidays and everything that adds flavor to life. In short, it's a quick, always up to date way of being an amarena ahead of everyone else!

Do you want to tell us something, report something or simply contact the editorial staff? Write to us! The important thing is it's about Amarena!